🧠 Unified Identity Analytics
This section is your power move if you're serious about understanding your audience beyond the click. It's like plugging your Google Analytics into the blockchain — but smarter and actually useful.
Last updated
This section is your power move if you're serious about understanding your audience beyond the click. It's like plugging your Google Analytics into the blockchain — but smarter and actually useful.
Last updated
Ever feel like you're only seeing half the picture? Unified Identity Analytics is here to connect your website traffic with real on-chain wallet activity. Think of it as linking your Google Analytics data to the blockchain to finally understand the full user journey.
What Marketers Gain from This Module:
See the Entire User Journey: No more guesswork! Track users from their first site visit, through connecting a wallet, all the way to making that crucial on-chain transaction. You'll see exactly where users get stuck or sail through, letting you optimize your funnel like never before.
Know Which Channels Deliver Value, Not Just Visits: Stop throwing budget at noisy channels. Pinpoint which sources (like that killer Discord AMA or targeted ad campaign) actually bring in users who transact and add value, maximizing your marketing ROI.
Use Geo-Insights for Smarter Campaigns: That world map isn't just pretty – it shows where your highest-value users live! Filter by transaction value or volume to discover untapped regions or double down on successful ones. "Wait, we're huge in Korea?" Now you'll know!
Balance User Stickiness with Spending: The scatter plot quickly shows if a channel brings users who hang around but don't spend, or big spenders who leave quickly. Tailor your approach for different user styles.
Get the Clear Breakdown: The source table lays it all out: visitors, wallet connects, transactions, and LTV per source. Crystal clear data for confident decisions.
💡 Pro Tips: Turn Charts into Actionable Insights
🔁 Tracking the Journey
Spot Funnel Bottlenecks: Big drop-off after users connect wallets? Maybe your next step isn't clear, or the gas fee stings. Time to investigate and smooth things out.
Diagnose Conversion Issues: Lots of wallet connects but few transactions? Your audience is interested, but something's holding them back post-connection. Is your dApp intuitive enough?
📊 Top Traffic Sources by On-Chain Value
Follow the Money: High traffic is nice, but high value is better. See which sources truly contribute to your bottom line and adjust your spend accordingly.
Keep UTMs Tidy: Good data in, good insights out. Use consistent UTM tags so you can trust what this chart tells you about source performance.
🗺️ Targeting by Location
Focus Your Growth: Found a hotspot with high average transaction value? Zoom in with targeted campaigns or regional perks.
Nurture Emerging Markets: See regions with decent activity but lower value? They might be ready for educational content or specific incentives to boost engagement.
📈 Engagement Time vs. LTV
Lean into Your Best Channels (Top-Right): Sources bringing users who stay and spend? Give them more love and budget!
Optimize for Quick Wins (Bottom-Right): Users spend big but leave fast? Maybe they're focused whales. Make their desired action super easy to complete.
Convert the Curious (Top-Left): Engaged users who aren't spending? Figure out why. Is the value prop clear? Are there trust barriers?
📋 Source Table
Value Quality Sources: Don't overlook channels with fewer visitors but high LTV per wallet – they bring motivated users.
Check Post-Connection Flow: If wallet connects are high but transactions low for a source, examine what happens after they connect. Is the next step obvious?
📊 Time-to-Chain Conversion Speed (Histogram)
Understand User Urgency: Are users converting fast (0-1h)? Your CTA is likely strong! Slower conversions (3-7+ days)? They might need nurturing via email or retargeting.
Ready to connect the dots and unlock powerful growth insights? This module links your off-chain efforts to on-chain results like never before. ✨
