🧠 User Classification
Knowing where users come from is just the beginning. User Classification dives deeper, linking traffic sources to the actual on-chain identity and behavior of your users.
Think of it like having Web3 x-ray vision for your audience. You're not just counting clicks; you're identifying distinct user personas based on their verified on-chain actions. Stop guessing and start segmenting with confidence.
Uncover These Key User Personas & Insights:
1. 👾 Identify Your Power Users
Insight: These are your experienced Web3 explorers – users active across multiple protocols, indicating higher engagement and understanding.
Why it Matters: Pinpoint which channels deliver these high-quality, potentially high-LTV users, even if the volume isn't the highest. If your product targets seasoned users, focus your budget here.
2. 🎨 Spot the NFT Degens
Insight: Discover which traffic sources are rich with users actively minting, trading, or holding NFTs.
Why it Matters: Launching an NFT project or campaign? Now you know exactly where to find your target audience. Tailor your messaging and offers to the channels where degens congregate.
3. 🌐 Find the Multichain Masters
Insight: Identify users comfortable navigating multiple blockchain ecosystems (ETH, Polygon, Solana, Base, etc.).
Why it Matters: Multichain users often represent higher value and adaptability. Focus your cross-chain initiatives or advanced product features on the channels bringing in this sophisticated crowd.
4. 🧑🌾 Sniff Out Airdrop Farmers
Insight: Flag traffic sources bringing users exhibiting classic farming behaviors (e.g., high volume, low value, specific wallet patterns).
Why it Matters: Protect your marketing spend and community integrity. Use this data to refine ad targeting, implement wallet screening, or adjust campaign rules to deter value-extracting participants.
5. 🔁 Measure True Retention
Insight: Distinguish between sources that bring users who transact once and leave, versus those who stick around for repeat engagement and long-term value.
Why it Matters: Optimize for quality and consistency, not just initial volume. Prioritize channels delivering loyal, retained users, as they often drive sustainable growth.
6. 💸 Follow the Money (Average Transaction Value)
Insight: See which sources bring users who spend more per transaction, even if they convert less frequently.
Why it Matters: Optimize for value per conversion, not just the number of conversions. Lean into channels attracting users with higher spending power.
💡 Pro Tips: Combine Insights for Maximum Impact
Power Users + Multichain: This is likely your elite segment. Target them for exclusive campaigns, beta tests, or feedback sessions.
Degens + Airdrop Farmers: Consider adding wallet filtering or NFT-gated access to campaigns run on these channels to maintain quality.
High Avg Txn Value + Low Retention: You might have whales making single, high-value actions. Design streamlined funnels for quick repeat actions or offer targeted perks.
🔮 The Big Picture: Insight at the Identity Level
User Classification transforms anonymous traffic into actionable, behavior-driven personas. You can finally optimize your marketing with precision, knowing:
Where your most valuable users are coming from.
The specific type of Web3 user each channel delivers.
How to take confident action to drive efficient growth.
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